7cgame Privacy Policy
Your Data. Your Rights. Our Responsibility.

7cgame ("we", "us", "our") operates the online casino and sports betting platform accessible at https://7cgame.ws (the "Platform"). 7cgame is licensed under international gaming regulations and provides its services to players in Pakistan and other permitted jurisdictions.

For the purposes of this Privacy Policy, 7cgame acts as the data controller in respect of all personal data collected through the Platform. This means we are responsible for determining the purposes and means by which your personal data is processed.

If you have any questions about this Privacy Policy or about how 7cgame processes your personal data, you can reach our Data Protection team via the contact details provided in Section 14 of this document. We are committed to responding to all data-related enquiries promptly and transparently.

7cgame collects several categories of personal data from players. The specific data collected depends on the nature of your interaction with the Platform — browsing without an account results in minimal data collection, while registering and playing for real money requires more comprehensive information to satisfy our KYC and regulatory obligations.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is inherent in CNIC document processing for age and identity verification purposes.

7cgame collects personal data through several channels, all of which are described below so you have a complete picture of every point at which your information enters our systems.

• Direct Registration: When you create a 7cgame account, you provide your name, mobile number, email address, date of birth, and a chosen password. This data is collected at the point of form submission.
• KYC Verification: When you submit identity and address verification documents — whether voluntarily or in response to a verification request from our compliance team — those documents and the data extracted from them are collected and stored in our secure KYC vault.
• Deposits & Withdrawals: When you initiate a financial transaction via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, or USDT TRC20, payment reference data and transaction metadata are collected and associated with your account.
• Gameplay: Our gaming platform automatically records all gameplay sessions, including game selections, bet amounts, session start and end times, and outcomes. This data is captured in real time and is integral to the fair operation of the platform.
• Device & Technical Signals: Our servers automatically collect technical data when your device connects to the Platform, including your IP address, browser type, device identifier, and session data. This is standard practice across all online services.
• Customer Support Interactions: When you contact our support team via live chat or email, the content of those communications — including any data you voluntarily share within them — is collected and stored for quality assurance and dispute resolution purposes.
• Cookies & Tracking Technologies: We use cookies and similar technologies to collect behavioural and preference data as you interact with the Platform. See Section 7 for full details of our cookie practices.

7cgame uses the personal data we collect for clearly defined purposes. We do not use your data for purposes that are incompatible with those listed below without first obtaining your consent or having a separate lawful basis to do so.

• Account Management: Creating, maintaining, and securing your 7cgame player account; authenticating your identity at login; and communicating essential account-related notifications.
• KYC & Regulatory Compliance: Verifying that you meet our eligibility requirements (including the 21+ age restriction), fulfilling our obligations under our international gaming licence, and complying with applicable anti-money laundering (AML) regulations.
• Payment Processing: Facilitating deposits and withdrawals via your chosen payment method; reconciling transactions; investigating disputed or failed transactions; and preventing unauthorised financial activity on your account.
• Platform Delivery: Delivering the games, sports betting markets, and other platform features you access; personalising your platform experience based on your game and sports preferences; and ensuring fair play across all gaming categories.
• Fraud Prevention & Security: Detecting and preventing fraudulent account activity, money laundering, multi-account abuse, and other prohibited conduct as defined in our Terms & Conditions.
• Customer Support: Responding to your support requests, resolving disputes, and maintaining records of support interactions for quality assurance and regulatory audit purposes.
• Responsible Gaming: Monitoring your gaming activity for signs of problem gambling behaviour; enforcing deposit limits, cooling-off periods, and self-exclusion requests; and fulfilling our duty of care obligations under our gaming licence.
• Marketing Communications: Sending you personalised promotional offers, bonus notifications, and platform news — but only where you have opted in to receive such communications. You can withdraw consent at any time via your account settings.
• Analytics & Platform Improvement: Analysing aggregated, anonymised usage data to understand how players interact with the Platform and to identify improvements to the user experience, game selection, and payment processes.

Every instance of personal data processing at 7cgame rests on one or more of the following lawful bases. We are committed to being transparent about which basis applies to each processing activity:

• Contractual Necessity: Processing that is required to fulfil our contractual obligations to you as a registered 7cgame player — including account creation, payment processing, game delivery, and customer support — is carried out on the basis of contractual necessity.
• Legal Obligation: Processing that is required by our licensing obligations, AML regulations, or other applicable legal requirements — including KYC verification, transaction monitoring, and regulatory reporting — is carried out on the basis of legal obligation.
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and analytics is carried out on the basis of 7cgame's legitimate interests in operating a safe, fair, and legally compliant gaming platform, provided those interests are not overridden by your data protection rights.
• Consent: Processing for direct marketing communications is carried out solely on the basis of your explicit, freely given consent. You may withdraw this consent at any time with no adverse effect on your ability to use the Platform.

7cgame does not sell your personal data. We share your data only in the circumstances described below, and only to the minimum extent necessary for each purpose:

• Payment Processors: Your financial data is shared with payment service providers — including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast — solely for the purpose of processing your deposit and withdrawal transactions. These providers operate under their own privacy policies and are independently regulated.
• KYC Verification Providers: Your identity documents and verification data may be shared with third-party KYC verification service providers who assist us in confirming your identity and age. These providers process your data solely on our instruction and under strict data processing agreements.
• Game Software Providers: When you play third-party games within the 7cgame lobby, limited gameplay data (such as your session identifier and bet amounts) is shared with the relevant game provider for the purpose of delivering the game and resolving any game-level disputes.
• Regulatory & Licensing Authorities: We may be required to share your data with our licensing authority or other regulatory bodies as part of our compliance obligations. Such disclosures are made under legal compulsion and are documented accordingly.
• Law Enforcement: Where we receive a valid legal order, court warrant, or official law enforcement request, we will disclose the specifically requested data to the relevant authority. We will notify you of such disclosures where we are legally permitted to do so.
• Fraud Prevention Networks: In cases of suspected fraud, money laundering, or other serious prohibited conduct, we may share relevant account and transaction data with industry fraud prevention networks and other licensed gambling operators as part of a coordinated response to criminal activity.
• Professional Advisors: We may share data with our legal, accounting, and auditing advisors where necessary in connection with the professional services they provide to 7cgame. All such advisors are bound by confidentiality obligations.

All third parties with whom we share data are required to process that data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond that for which it was shared.

7cgame uses cookies and similar tracking technologies to enhance your platform experience, maintain session state, prevent fraud, and analyse platform usage. The following categories of cookies are used:

• Strictly Necessary Cookies: These cookies are essential for the Platform to function correctly. They maintain your login session, remember your language preference, and ensure that security features operate as intended. These cookies cannot be disabled without severely impacting your ability to use the Platform.
• Functional Cookies: These cookies remember your preferences and settings — such as your preferred payment method or most recently played game category — to provide a more personalised experience on return visits.
• Analytics Cookies: We use anonymised analytics cookies to understand how players interact with the Platform — which pages are visited most frequently, where players encounter difficulties, and how navigation flows can be improved. Analytics data is processed in aggregate and is not linked to individual player identities.
• Fraud Prevention Cookies: Certain cookies are used specifically to detect and prevent fraudulent activity, including the identification of unusual login patterns, bot activity, and multi-account abuse. These cookies are essential to the security of the Platform and cannot be disabled.

You can manage non-essential cookies through your browser settings. Please note that disabling functional cookies may affect the personalisation features of your 7cgame experience. Disabling analytics cookies will not affect your ability to use the Platform in any way.

7cgame retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by our licensing and regulatory obligations. The following retention periods apply as a general guide:

• Active Account Data: All data associated with an active 7cgame account is retained for the duration of the account's active status.
• KYC & Identity Documents: Retained for a minimum of five years following account closure, in accordance with our AML compliance obligations under our international gaming licence.
• Transaction Records: Deposit, withdrawal, and gaming transaction records are retained for a minimum of five years following account closure for AML and regulatory audit purposes.
• Support Communications: Live chat transcripts and support correspondence are retained for two years following the date of the interaction, for quality assurance and dispute resolution purposes.
• Marketing Data: Where you have opted in to marketing communications, your marketing preference data is retained until you withdraw consent or close your account, whichever is earlier.
• Technical Logs: Server logs, IP logs, and session data are retained for twelve months for security and fraud prevention purposes.

Upon expiry of the applicable retention period, your data will be securely deleted or anonymised such that it can no longer be linked to your identity. Where data must be retained beyond these periods due to a specific legal obligation or ongoing regulatory investigation, we will document the justification for extended retention.

7cgame respects your data rights and has built processes to honour them efficiently and without unnecessary friction. The following rights are available to all 7cgame account holders:

The 7cgame Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register for a 7cgame account, deposit funds, or participate in any real-money gaming or betting activity on the Platform.

7cgame employs active age verification measures at registration and during the KYC process to prevent underage access. If we discover that an account has been registered by a person under the age of 21, the account will be immediately terminated, all real-money balances will be returned (minus any winnings), and the matter may be reported to relevant authorities where required by law.

If you are a parent or guardian and believe that your child may have registered a 7cgame account without your knowledge, please contact our support team immediately via live chat. We will investigate and close the account without delay.

7cgame has implemented a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the Platform is encrypted using industry-standard SSL/TLS protocols. This applies to all connections regardless of the network or device you use.
• Encrypted Data Storage: Personal data and KYC documents are stored in encrypted databases and document vaults. Encryption keys are managed using hardware security modules (HSMs) with strict access controls.
• Role-Based Access Control: Access to personal data within the 7cgame organisation is restricted on a strict need-to-know basis. Only authorised personnel — such as compliance officers, fraud analysts, and customer support agents — can access player data, and only to the extent required for their specific job function.
• Two-Factor Authentication: All internal 7cgame systems that store or process personal data require two-factor authentication for staff access. We also encourage players to enable 2FA on their own accounts.
• Regular Security Audits: The Platform undergoes regular third-party penetration testing and security audits. Identified vulnerabilities are remediated according to a risk-prioritised schedule, and critical vulnerabilities are addressed immediately.
• Intrusion Detection: Real-time intrusion detection systems monitor the Platform infrastructure for anomalous activity 24 hours a day, seven days a week.

Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, 7cgame will notify you and the relevant regulatory authority within the timeframes required by our obligations, and will take immediate steps to contain and remediate the breach.

As an internationally licensed gaming platform, 7cgame may transfer certain categories of personal data to servers, service providers, or regulatory counterparts located outside Pakistan. Such transfers are necessary for the operation of the Platform — for example, when your game session data is processed by a game software provider whose servers are located in a different jurisdiction, or when your identity documents are verified by a KYC provider operating internationally.

Whenever personal data is transferred internationally, 7cgame ensures that appropriate safeguards are in place to protect that data to a standard equivalent to the protections described in this Privacy Policy. These safeguards include contractual data processing agreements, standard contractual clauses, and requirements that recipient organisations maintain security standards consistent with our own.

7cgame does not transfer personal data to jurisdictions that do not provide an adequate level of data protection without first putting in place the contractual and technical safeguards necessary to compensate for any shortfall in statutory protections.

7cgame reserves the right to update or modify this Privacy Policy at any time. Changes may be necessary to reflect updates to our Platform features, changes in applicable law or regulatory guidance, or improvements to our data protection practices.

When we make material changes to this Privacy Policy — that is, changes that meaningfully affect how we collect or use your personal data, or that affect your data rights — we will notify you by posting a prominent notice on the Platform and, where we hold a valid email address for you, by sending a direct notification to that address at least 14 days before the changes take effect.

For non-material changes (such as typographical corrections, clarifications that do not alter the substance of our practices, or structural reorganisation of this document), we will update the "Effective Date" at the top of the Policy without individual notification. We encourage you to review this Privacy Policy periodically to stay informed of how 7cgame protects your data.

Your continued use of the 7cgame Platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with any changes, you should cease using the Platform and contact our support team to close your account and arrange the return of any remaining account balance.

If you have any questions, concerns, or complaints about this Privacy Policy or about how 7cgame processes your personal data, please reach out to us through any of the following channels. Our Data Protection team is dedicated to resolving privacy-related enquiries promptly and transparently.

• Live Chat: Available 24/7 directly on the 7cgame Platform. This is our fastest response channel — typical response times are under five minutes.
• Email: [email protected] — please include "Privacy Enquiry" in your subject line so your message is routed directly to our Data Protection team.

We will acknowledge all privacy-related enquiries within one business day and aim to provide a full response within five business days. For complex data rights requests that require extensive data retrieval or legal review, we may require up to ten business days, and we will keep you informed of progress throughout.

If you are not satisfied with our response to your privacy complaint, you have the right to escalate the matter to the relevant supervisory authority or to our licensing regulator. 7cgame supports the principle that every player should have access to independent redress where their data protection rights are concerned.